Log to https://app.segment.com/
Sources vs Destinations
Click Add Destination
Select the Destination from the Catalog
Click Configure Facebook Pixel
Select your Source and click Confirm Source
Click on Pixel ID
You'll need to navigate to your Facebook Event-Manager page to get your Pixel ID and entering it in Pixel ID field. "https://www.facebook.com/events_manager2/"
Your Account ID (found in the URL) is your Pixel ID
Turn Pixel ON
Click on Map Your Events to Standard FB Events and click on Add Row
Note: the following Events are an example of what your company would track but not limited to:
Click on Standard Events custom properties
All of the custom properties you would want to send as part of your Standard Events (Order Completed, Checkout Started, etc) as
property name, can be selected here.
Click Add Row - Below is an example of standard events